Liverpool could earn more than £8.5 million from non-fungible token (NFT) sales after becoming the latest sports team to venture into the complex world of digital assets.
In an announcement on Thursday that quickly attracted scorn on social media, the club said the “LFC Heroes Club” will give fans the opportunity to purchase animated, cartoon-style digital artwork of 23 players and manager Jurgen Klopp.
There will be three days of sales, beginning on March 30 and ending on April 1. This sale will be led by auctioneer Sotheby’s. The project is built on Polygon, a technology that claims to use “energy-efficient” blockchain networks.
But World Wildlife Fund (WWF) was forced to withdraw a set of NFTs that used the Polygon blockchain last month after some fierce backlash from environmental activists, who strongly disputed Polygon’s efficiency claims.
One section of the sale is called the “Hero Edition”. In this category, there will be 171,072 unique images on offer costing $75 (roughly £57) each. This is based on 23 players plus Klopp having 7,128 unique customisations each. If all the NFTs are purchased the club will stand to bring in nearly £10 million, with 10 per cent of that being donated to the LFC Foundation.
Any unsold NFTs will be taken out of circulation.
Fans will not know which player image they are buying. That is set to be revealed once the purchase has been made.
There will also be a sale of 24 individual “Legendary” NFTs via auction, with 50 per cent going to the LFC Foundation. These images are like their “Hero Edition” counterparts except it sees first-team players such as Virgil van Dijk,
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